Lesson #1: Believe In Yourself
When I started this blog the first thing I was worried about was what other people (I personally knew) would think of me. Starting a blog is putting yourself out there – and being the “model” in the pictures is REALLY putting yourself out there. I was nervous, like really nervous.
But I decided to push forward and push all those negative thoughts I was having to the side. I finally came to the realization that just like anything in life, you cannot convince people to like you (or your brand), or care about what you say if you do not first believe in yourself. If you think you cannot, then you definitely will not. Don’t be your own worst enemy – go for it!
Lesson # 2: Be Authentic
Writing comes pretty natural to me – I have an ever moving mind and have a lot to say (sometimes it’s hard to reel myself in and not make my blogs 9,999 paragraphs long.) Grammatical stuff is NOT my strong suit, (thank goodness for my husband who is great at proof reading.)
I love talking about fashion and family and relating my stories of fashion to things that have happened in my life. I love encouraging others to be who they are and to own it.
To write about anything else besides relating my stories to my real life would not geared toward my target audience, and would not come from my heart – I would never write about something just for the “numbers” on Instagram – I have to believe in what I am putting out there.
Lesson # 3: Your success is totally up to you!
The results (much like anything in life) or growth of your blog are a direct reflection of the effort you put in. I thought about doing a blog for about 6 months before I got enough courage to just go for it. I knew going in that I REALLY wanted to do this, so that alone has motivated me to stay with it, post daily and continuously try and grow as a blogger.
I think the toughest thing about blogging is you might put a ton of effort into it and not see results or growth for a while (and I mean months and months) but if you keep at it, once you do start seeing some movement in your blog it is so rewarding. Maybe it’s a share from a company you love, or a post from a fellow blogger you admire, or an opportunity from a company you never expected. I just recently got into RewardStyle and that was my ultimate goal – I am so so excited! The success can come in so many shapes and forms and don’t be afraid to celebrate your successes, big or small, because you earned it!
Lesson 4: Do not underestimate the power of social media!
Your family, friends and blogger friends can only get your blog so far. Social media will elevate your brand and your blog, use them, and use them all! Twitter, Facebook, Pinterest, and Instagram. I have never been a “marketing” type, I mean, I am a social worker, and branding and marketing myself is not my forte! I have taken a few pointers from my husband (who is an excellent sales-type entrepreneur, he is the definition of the quote from the movie ‘Tommy Boy’ “he could sell a ketchup popsicle to a women in white gloves”. He has taught me to step out of my comfort zone, reach out to brands and companies and post on all social platforms. Thanks babe, I love you!
Lesson 5: Be Consistent!
This is the#1 way of increasing traffic to your blog; posting consistently. Giving your readers new and quality posts and photos to read and look at increases engagement which in turn increases your page views and followers. I post new pictures on my Instagram and Facebook at least 6 days a week and am trying to post 2 blog posts/week on my actual blog. Do what works for you and your schedule – you know your followers best!
Lesson 6: Connect with other Bloggers!
This is the best part of blogging (to me), meeting other (fabulous) like-minded women! I have met so many inspiring, sweet ladies! There are so many blogging Facebook groups, Pinterest group boards, etc. to meet people in the same niche as you! These different kind of groups give you a great platform to share your content, and connect with others to help grow your (and their) brand!
Let me tell you from personal experience – once I got over my insecurities and gained the confidence to actually do this blog, it has been a great learning and growing experience for me. I definitely stepped outside of my comfort zone, and I am so glad I did. I have met so many amazing women and have already got to work with some pretty incredible companies. I look forward to seeing what other opportunities open to me in the future.